Business Plan To Open A Retail Store Outlet Marketing Essay

Business Plan To Open A Retail Store Outlet Marketing EssayBihar is a state in eastern India. It is the 12th prodigiousst state in terms of geographical size at 38,202 sqmi (99,200km) and 3rd biggishst by macrocosm. still close to 85 part of the population lives in villages. Almost 58 percent of Bihar is be below the age of 25, which is the highest proportion in India.Bihar lies mid-way amidst the humid West Bengal in the east and the sub humid Uttar Pradesh in the west which provides it with a transitional position in respect of climate, economy and culture. It is bounded by the country of Nepal to the north and by Jharkhand to the south. The Bihar plain is divided into two move by the river Gangs which flows by dint of the middle from west to east. Bihar has notified forest area of 6,764.14km which is 7.1 percent of its geographical area. Hindi and Urdu are the official languages of the state, whilst the majority of the people speak one of the BiharI languages Angika, Bho jpuri, Magadhi or Maithili.Ancient Bihar (which consisted of Anga (East Bihar), Videha (North Bihar), Magadha (southward Bihar) and Vaishali (North Bihar)) was a center of power, tuition and culture in ancient and classical India. From Magadha arose Indias first greatest empire, the Maurya Empire as well as one of the worlds most widely adhered-to religions, Buddhism. Magadha empires, notably under the Maurya and Gupta dynasties, unified large move of South Asia under a central rule. Its capital Patna, earlier known as Pataliputra, was an important center of Indian civilization. Nalanda was a centre of learning established by the 5th century CE in Bihar.Today, Bihar lags behind the opposite Indian states in human and economical development terms, Economists and social scientists assert that this is a direct result of the skewed policies of the central goernment, such as the freight equalisation policy, its apathy towards Bihar, lack of Bihari sub-nationalism (resulting in no sp okesperson for the state), and the perm Settlement of 1793 by the British East India Company. The current state government has however made epoch-making strides in improving.Geography of BiharBihar is mainly a broad stretch of very fertile flat land. It is drained by the Ganges River, including northern tributaries Gandak and Koshi originating in the Nepal Himalayas and the Bagmati originating in the Kathmandu Valley that regularly flood parts of the Bihar plains. The fundamental area covered by the state of Bihar is 94,163km. the state is located between 21-58-10 N 27-31-15 N latitude and between 82-19-50 E 88-17-40 E retentiveitude. Its average elevation above sea level is 173feet (53m). The Bihar plain is divided into two unequal halves by the river Ganga which flows through the middle from west to east. Other Ganges tributaries are the Son, Budhi Gandak, Chandan, Orhani and Falgu. The Himalayas begin at foothills a short distance inside Nepal but influence Bihars landform s, climate, hydrology and culture. Central parts of Bihar have some small hills, for example the Rajgir hills. The Himalayan Mountains are to the north of Bihar, in Nepal. To the south is the Chota Nagpur plateau, which was part of Bihar until 2000 but now is part of a evidence state called Jharkhand. Bihar has notified forest area of 6,764.14km, which is 7.1 percent of its geographical area.Facts of BiharArea 38,202 sq kmPopulation 20645880.State code 020Independence 15th August 1947 res publica day 26th Jan 1950INDIAN ECONOMY OVERVIEWIndias diverse economy encompasses traditional village farming, modern agriculture, handicrafts, a wide range of modern industries, and a multitude of services. Services are the major source of economic growth, accounting for half of Indias output with less than one quarter of its labor force. just about three-fifths of the work-force is in agriculture, leading the UPA government to articulate an economic reform program that includes developing basi c infrastructure to improve the lives of the rural poor and boost economic performance. Government controls on foreign trade and investment have been reduced in some areas, but high tariffs (averaging 20% on non-agricultural items in 2009) and limits on foreign direct investment are still in place. The government in 2009 liberalized investment in the civil aviation, telecom, and construction sectors. Privatization of government-owned industries essentially came to a apply in 2009, and continues to generate political debate continued social, political, and economic rigidities hold back needed initiatives. The economy has posted an average growth rate of much than 7% in the decade since 1994, reducing poverty by about 10 percentage points. India achieved 7.6% GDP growth in 2009, significantly expanding manufacturing. India is capitalizing on its large numbers of well-educated people skilled in the English language to become a major exporter of software services and software workers. Despite truehearted growth, the World Bank and others worry about the combined state and federal budget deficit, running at approximately 9% of GDP government acceptance has kept interest rates high. Economic deregulation would help attract additional foreign capital and lower interest rates. The Brobdingnagian and growing population is the fundamental social, economic, and environmental problem.INTRODUCTION TO RETAILING OF BIHARBihar Retail is the largest Retail Market in India in terms of population and social economic outline and Bihar s progressively rising excellence of life, a thriving wealth and client marketplace creates it one of the newest targets for Retail section. Many big retailers first launched shops in the Indian capital. . The increasing insists for real estate by the retail prints, Retail Industry is position to develop by jump and bounce by 2010.North Bihar, South Bihar and Patna submarkets qualified maximum amount of forthcoming supply. About 19.7 million s paces are below special stages of completion. Patna and Patna submarket contains the maximum bring of beneath building memory, which pass on mother about 5.6 million sq. ft. Organized Retail Space by the end of next course of instruction. Approximately 1.1 million sq. ft. of organized retail space has been rented this section, which is 33% high to history section combination. Patna and Patna spectator Demand for prearranged retail space has greater than before mostly due to expansion of pieceal and national level sell giants.Bihar Retail has one of the scoop out in retail activity in the country. Taking the benefit of lack of Retail Space in Bihar, Most underground builders are coming up with fresh Retail Projects in the area of south and North Bihar. In the middle of the Bihar submarkets, North and West Bihar have both(prenominal) proof about 10% raise, as other Bihar submarkets are fairly steady.INTRODUCTION TO MY RETAIL STORE (CONVENIENCE STORE) IN BIHARI am going to l iberal a thingummy gunstock in DISTRICT CENTRE near HERO HONDA show room in PATNA (BIHAR). The name of my store is SHAMAYA-FRESH. My store pull up stakes sell fresh fruits and vegetables, staples, groceries, fresh juice bars and dairy products, FMCG, home, customer durable, food, with food accounting for the bulk of business.CONVENIENCE STORE Convenience store provides a limited variety of assortments of merchandise at a convenient location in 2000-3000square/foot stores with speedy checkout. They are the modern version of the neighborhood mammary gland and pop grocery general store.Convienence stores enable customers to drag purchase quickly without having to search through a large store and wait in long checkout line .over half the items brought are consume within 30 minutes of purchase. Due to their small size and high sales convenient stores naturally received delivery every day. They offer limited assortments and variety. Milk, eggs and bread once represented the majority of the sales, but now almost all convenience stores sell gasoline, which accounts for over 66% of annual sales. The second highest selling item is cigarettes, accounting for 14% of the sale.Convienence store operators in like manner are tailoring their merchandise assortments to provide to the need of the local market.RETAIL ENVIRONMENT OF BIHARBIHAR has been the attractive market in India for the consecutive year, although its appeal is starting to decline, according to a survey by heed consulting company AT Kearney. A combination of increased consumption and an under-developed organized retail environment has made BIHAR an attractive destination for global retailer. However, BIHARs attractiveness has dropped from speed of light to 92, on a scale of 100, this year. This is because new players have entered the market and the window of opportunity will get smaller over time. There is still significant opportunity, but the new players will have to deal with more competition, shri nking margins and more expensive real market.ECONOMIC ENVIRONMENT OF BIHARBihar is Indias prosperous state with a per capita income of Rs. 11,650. The state has best infrastructural facilities easy in the country. Major industries are manufacture of Sports Goods, Radio TV Parts, Plastic PVC Goods, Textiles, Chemicals, Fertilizers, Soft Drinks, Hand Machine tools, lather Goods, Galvanizing Electroplating, and Printing etc.PricewaterhouseCoopers estimates suggest that the Bihar retail sector is worth USD350 billion and is growing at over 20 percent per annum. Bihar, as compared to other states, has been relatively insulated from the global economic slowdown. This is apparent when looking at Bihars consumer confidence levels, its GDP projections for the new fiscal year, investor confidence in response to recent resource results, etc. While the retail sector will benefit from positive macroeconomic and microeconomic factors, it should be noted that retailers are not resting on th eir laurels. cardinal strategies that retailers are using in this environment to increase growth and generate efficiencies areImproving operational effectiveness Retail Consumer companies are focused on optimizing operations, streamlining the movement of goods and increasing efficiencies.Supply Chain-Efficient sourcing practices, managing inventory turns and overall supply bowed stringed instrument management is important measures to improve profitability. The ability to measure and manage supply chain risks is essential to the success of retail operations.Renegotiating rental rates-Retail rental rates have declined in most major urban cities by 20 to 40 per cent. As a result, several India-based retailers have embarked upon discussions to renegotiate rental agreements.Focusing on rural India-Increasing rates of industrialization, coupled with the Governments decision to waive farm loanword repayments, make rural India increasingly attractive. Companies looking to enter rural Ind ia are customizing marketing messages, packaging sizes and price points to suit rural consumers. While there are challenges associated with constituent rural India (such as inadequate distribution networks, misconceptions about rural Indian consumers, etc.), companies remain bullish on growth potential.Launching private labels-Indian Retail Consumer companies are increasingly launching private labels in a range of categories to appeal to value-conscious consumers. While private label products may have a no frills commence in their packaging and marketing, they aim to satisfy Indian consumers value preferences. Indias retailers view private labels as a robust value proposition and are also witnessing double-digit growth rates in the sales of these products. Rationalizing prices offering sales/ forwardings-Indian apparel retailers, for example, have been reducing prices on their merchandise in order to meet consumers expectations for better-priced products and to instigate volume- based sales. Other retailers are extending sales and other attractive promotional offers to move stock, increase footfalls and drive revenue. Sales, a main characteristic in retail in western markets, are increasingly being used in India since value-conscious consumers are demanding sales and prefer to wait for promotions before buying apparel, footwear, etc. CUSTOMER run PROVIDED BY MY CONVENIENCE STORE (SHAMAYA-FRESH)Acceptability of credit cards.Child care facility.Credit.Delivery to home.Dressing room.Extended store hours.Facilities for shoppers with special needs (physically handicapped).Parking.Special order. each(prenominal) and every customer is very important to us. So according to their need and requirement me provide them better services, so that we can make good stigmatise image of our store (SHAMAYA-fresh).BUSINESS PLAN TO OPEN A RETAIL STORE OUTLETINTRODUCTION My store is opened in 3000 sq/ft. located at very convenient place. tally to the taste and preference of my consumers we are providing them fresh products. For the store we need different materials such as furniture, computers, printers, swapping machine, internet etc. guardianship To build a just and sustainable, locally oriented food system for my consumers in Bihar by providing them fresh products.VISSION To become a branded retail store in the world.OBJECTIVES-Raising, preparing and eating a great variety of fresh, local and healthful food is one of the regions common values.-No one needs to go beyond the region for a healthful diet.-Food consumption is possible within walking distance of its production.-From an early age we learn experientially where and how our food is raised.-Regional food production ranges from a a few(prenominal) large farms to many small farms to numerous public and private gardens to potted vegetables plants in downtown city apartments.-Food processing centers focus on local production and distribution in order to supply institutions, restaurant and grocery stores.-Our connections to food beyond the region, while minimal, provide security in the event of food emergency, as well as opportunity to trade for foods impractical to produce regionally.MARKETING PLANA marketing plan is very important while interruption a retail store. By seeing the following needs we had made our plan they are-The target market- the segment towards which the retailer plans to focus its resourcesand retail mix.-The change which we will use to satisfy the target markets needs (nature ofMerchandise and services offered, pricing policy, advertising and promotion program,Approach to store design and visual merchandising, typical location).-The bases on which we will build a sustainable competitive advantage. The competitionWhich is not easily copied and thus can be maintained over a long period of time.ADVERTISEMENTThrough advertisement we will be able to attract more and more consumers towards us. We can adopt sales promotion for our retail store. We will target at our ultimate consumer. Will make use of a variety of formats premiums, coupons, contests, etc, will attract attention, will offer potent purchase incentives, and will dramatize offers, will boost sagging sales, will stimulate quick response, Short-lived. Not effective at building long-term brand preferences.PRODUCT MANAGEMENT PLAN OF MY RETAIL STORE OUTLETAs our younger generation is very diet conscious so taking in consideration to this point we have thought to open a convenient retail store in DISTRICT CENTRE. It is youth meeting place with a good deal of crowd. The products which will be available at my store areFRESH MILKFRESH JUICESTAPLESGROCERIESDAILY PRODUCTSHOME PRODUCTSFMCG PRODUCTSFRESH FRUITS VEGETABLESCONSUMER DURABLE PRODUCTSAccording to the demand of our products we will increase our product line in market.OPERATIONAL PLAN OF MY RETAIL STORE OUTLETLOCATION OF MY CONVENIENCE STORE (SHAMAYA-FRESH) cardinal most important things in retailing are LOCAION, LOCATION, and LOCATION only. The location which I have chosen for my store is DISTRICT CENTRE where we see huge crowd every day. We will be able to attract more and customers. We are providing fresh products to our consumers to their suitable location. Each and every thing is easily available in that locality.LAYOUT Best method of encouraging customer exploration is to present them with a layout that facilities a specific traffic pattern. Another method of helping customer move through the store is to provide interesting design elements.KEY SUPPLIERS we have contacts the local vendors of that area to that we can easily provide the products to our consumers. Vendors approach is the best way of supply chain efficiency in which the vendors is responsible for maintaining the retailers inventory levels in each of the store. My consumers will get fresh products on their demand at any time on demand.STORE MANAGEMENT store management is very important in every store. The responsibility of store manag ers are managing employees, tyrannical costs, managing presentation, and providing customer service.Managing store employees-Recruiting and selection.-Socializing and training.-MotivatingControlling costs-Increasing labour productivity.-Reducing maintenance and energy costs.-Reducing inventory lossesMERCHANDISING MANAGEMENTAccording to merchandising management we will forecast our sales and develop assortment plans indicated in very general terms. We generally use staple merchandise items are continuously sold over a year. If there is greater the fluctuation in demand, the more backup stock is needed.FINANCIAL PLANPROJECTED BALANCE SHEETLiabilities1st year2nd yearAssets1st year2nd yearCapitalFixed assetsOwners capital1,75,0001,75,000Furniture20,00020,000LiabilitiesComputer25,01020,000Bank loan3,75,0003,50,000Website development25,00028,000 net profit192990587968Current assets Creditors323287Inventory12,00055,000Prepaid courier exp47,0001,00,000Prepaid Rent53,00060,000Cash in hand bank5,30,00011,53,256Deferred expenses30,980Total liabilities7,42,99014,36,256Total assets7,42,99014,36,256Total indebtedness for 1st year 7, 42,990Total liability for 2nd year 14, 36,256Total assets for 1st year 7, 42,990Total assets for 2nd year 14, 36,256Financial plan is an corporate part of a retail market strategy. We have planned how we will invest our money in opening of our retail store. We have taken loan from HDFC bank at 8% interest. Sales growth will be aggressive the first 18 months as we sharpen our merchandise assortment, size scales, and stock levels to better meet our customers requirements. We anticipate a sales increase of 45% during our second year of operation. Marketing will continue to average 9% of total sales. We will invest residual profits into reducing debt and the lost income from large cash holdings. Our store expansion, while not a necessity, will be an selection if sales projections are met and/or exceeded.