Amazon.com Marketing essays

Amazon.com Marketing essays I have selected to evaluate the marketing strategies of Amazon.com. Amazon.com is probably the most widely known of the dot com companies in the world today. They started as primarily an on-line bookstore, but they have greatly expanded their product offerings. They appear now to be attempting to position themselves as the one-stop shopping haven of the Internet. Today, Amazon.com is the place to find and discover anything you want to buy online....We have Earth's Biggest SelectionTM of products, including free electronic greeting cards, online auctions, and millions of books, CDs, videos, DVDs, toys and games, and electronics. (About Amazon.com, amazon.com). They are appealing to potentially all market segments. So, the first question I will attempt to answer in this paper is how Amazon will reach all those potential markets, get them to their website, get them to purchase, and get them to come back. The next question I will answer is how Amazons approach differs from a standard s tores approach. The Internet is transforming the way consumers and companies find each other. The Internet provides instant access for consumers to companies information and products. This gives companies a great opportunity to reach millions of people at a very low cost. The Internet makes it possible for [a] sponsor to select any of millions of messages and to simultaneously narrowcast any of them to millions of different individuals. It is just as easy for customers to request the information in the first place, or to respond electronically once they have it. (McCarthy ...