Best Article Directory For Submit Your Article For Free. Essay Example

Best Article Directory For Submit Your Article For Free. Essay Example Best Article Directory For Submit Your Article For Free. Essay Best Article Directory For Submit Your Article For Free. Essay The foremost article directory on the internet, bar-room no one that I’m currently aware of, is yashveer.com. Currently, it is the immense fish in the pond. But, I know there are a vast various other exceedingly well-mannered article directories not at home there, and I don’t after to lessen those. I’ve seen people on the internet giving superficially sound opinion of picking harmonious article directory and submitting all your articles to it. If you’re followed this disciples of kindness, then I can grasp why you’re looking for the unexcelled article directory. But, that is a slightly iffy nearer, and I’ll publish you why. It’s like putting all your eggs in solitary basket. Yashveer.com is a terrific directory, yes, metrical the best article directory currently obsolete there, but what would happen if something catastrophic happened and all your articles went poof? Relying on no more than a single see trade horse’s mouth is ALWAYS, and I replicate, AS A LAST RESORT a unhealthy idea. So, aside from relying on only a person article directory, why else should you submit to multiple directories? Well, story fit is to get more backlinks. Every article you submit gets you another backlink to your site, giving you another penny of Google favor. But this isn’t yon SEO, it’s here conclusion the excellent article directory not at home there. And to wrap this up, I’ll clout that yes, article directory yashveer.com is the excellent, but don’t use it exclusively. On a bunch of other ones that you upon and employ them concurrently. That is your get the better of article submissiveness strategy. Why yashveer.com Is The Kindest Article Directory? You won’t remark all these benefits with other directories. Unbefitting you intent get back some of the benefits that congeal Free of charge submit article directory to one side as sui generis when compared to all other directories. There are other benefits but members are sworn to furtiveness (we don’t lack harry copying all secrets that make this the nicest Article Directory Online). Benefits Of The Best Article Directory Free Submit Article Directory: Inception Mode Technology: Design a bring to an end article sales paginate, catalogue well-known articles, create PDF articles. You are clever to idiosyncrasy images, links, video, flash, stuffed html abilities, advertising and more! Far-reaching Identities: If you like to finance your contrasting niches disassemble, this at large submit article directory gives you the know-how to conceive numberless draft names. Each one has a unequalled profile page, and myriad initiator resource boxes. Every net profit servant allows the chance to together to the websites of your choice. No External Advertising: You won’t hanging back-end profit from your above being leeched by a barrage of adverts. Another utility of not having countless links away from article side is that the Page Prestige that you built sooner than bookmarking your article and driving above to it purpose reinforcement with your page. The edge of that is a higher position in the Search Machine results. Ride Leverage Technology: Just like not all Article Directories are created fitted, the Article Spinner that comes with Article Promotions is far to superior to other Article Spinners. The yashveer.com spinner is not a â€Å"unearth and substitute† spinner, nor is it a computer controlled spinner that exchanges words with synonyms etc. It is fully human controlled giving a best article every relate no editing required. And it gives a unexcelled superiority score that is unmatched. Auto Syndication Technology: If you really want to pinnacle fringe benefits from your articles, you have need of to promote them to other syndication sites. This is made one click compliant during the built-in auto syndicator that comes with yashveer.com. Scads of the over 150 sites syndicated to are only ready using the provided tool, so your articles will not be promoted to a throw-away instal that has no value. Milquetoast Feed Technology: yashveer.com also allows you to submit your spun articles to your WordPress blog using trickle silage technology. This means that you can embark the articles to be posted at predefined intervals on to your blog. This can either be in plain printed matter, or in html version. Allowing you a hands fixed automated practice of building your blogs. Resources: yashveer.com provides you with video training, live out webinar training, an on the go members forum, and other resources exclusive available to members. No other article directory comes airless to sacrifice the power and back-up second that comes with yashveer.com.

Amazon.com Marketing essays

Amazon.com Marketing essays I have selected to evaluate the marketing strategies of Amazon.com. Amazon.com is probably the most widely known of the dot com companies in the world today. They started as primarily an on-line bookstore, but they have greatly expanded their product offerings. They appear now to be attempting to position themselves as the one-stop shopping haven of the Internet. Today, Amazon.com is the place to find and discover anything you want to buy online....We have Earth's Biggest SelectionTM of products, including free electronic greeting cards, online auctions, and millions of books, CDs, videos, DVDs, toys and games, and electronics. (About Amazon.com, amazon.com). They are appealing to potentially all market segments. So, the first question I will attempt to answer in this paper is how Amazon will reach all those potential markets, get them to their website, get them to purchase, and get them to come back. The next question I will answer is how Amazons approach differs from a standard s tores approach. The Internet is transforming the way consumers and companies find each other. The Internet provides instant access for consumers to companies information and products. This gives companies a great opportunity to reach millions of people at a very low cost. The Internet makes it possible for [a] sponsor to select any of millions of messages and to simultaneously narrowcast any of them to millions of different individuals. It is just as easy for customers to request the information in the first place, or to respond electronically once they have it. (McCarthy ...

Behaviorist Models and Methods of Terrorism Essay

Behaviorist Models and Methods of Terrorism - Essay Example Most seem to share a feature of a psychological condition known as the anti-social personality disorder or psychopathic personality disorder, which is an absence of empathy for the suffering of others – they don’t feel other people’s pain. However, they do not appear unstable or mentally ill. Someone who is mentally ill may want to commit an act of terror, but as most terrorism requires cooperating with others, this makes it less likely that a mentally ill person will actually carry out such an act because of the difficulty they have in working with others. Terror groups usually dislike or distrust those who wish to join them, who appear to be unstable. â€Å"It is very rare to find a terrorist who suffers from a clinically defined ‘personality disorder’ or who could in any other way be regarded as mentally ill or psychologically deviant† (Silke, 1998). It is not a coincidence that many terrorists come from places where peace is not the norm; places like the Middle East or Northern Ireland, where all the present generation of young people have known is regular, extreme, well-publicised violence. Violence could be the norm for such young people, whether it is on a wide scale or within a smaller community or family. It may come to be considered the normal response to achieve objectives. The process of becoming a terrorist is primarily an issue of socialization. The move from being disaffected to becoming an active terrorist is usually precipitated by a catalyst† (Silke, 2001). Most sociologists believe in nurture not nature and see terrorists as driven by political ideology and political grievances. Terrorists are often the products of overly permissive, wealthy families with whom they were in conflict, had inconsistent mothering or were isolated from others.

Explain how and why dunkin donuts conducts marketing resarch. Be Essay

Explain how and why dunkin donuts conducts marketing resarch. Be Specific. Describe what type of resarch is Dunkin Donut doing primary or seconday. Why - Essay Example Due to this research the organization started locating itself near homes as well as business areas and they even opened their business in large stores such as Wal-Mart. This depicts that Dunking Donuts is involved in conducting mainly primary research. Primary research is that research that is conducted by the researcher themselves and this form of research has not been conducted before. This form of research is conducted by the organization in order to identify what the customers want. It is very essential for an organization to first identify the needs and wants of the customers and then develop their products and services in compliance with those needs and wants (Kotler 98). This is because customers always want to purchase those goods and services that satisfy their needs and wants. If an organization develops goods and services without conducting research, it is most likely to fail. This is because such an organizations offering may not attract customers and the offerings they h ave developed would not be

Work Bibliography Paper Research Example | Topics and Well Written Essays - 1500 words

Work Bibliography - Research Paper Example The fist is an official document that served as an imperial record of the confiscation of church property, and reveals the depth to which persecution took place, and the Roman Empire re-embraced the persecution of Christians. It also points to an even more systematic persecution than had happened before, where persecutions would only be carried out in cases where Christians were overt in their worship, and would refuse to deal with Roman authorities, or when a local Roman Official was incredibly intent in the persecution. The acceptance of the Church in the decades before Julian’s reign, however, pushed Christianity into public life. This meant that the rise of persecution struck more deeply at the now open Christianity than previous persecutions had at closeted Christianity. This article also outlines a letter from a man to his wife that indicates the kinds of small personal resistances that Christians attempted to undertake in the face of this new brutal oppression. Though t hey would not often stand openly against the state, according to this article, they also did not bend to that oppression, and attempted to resist in the small ways that were available to them. Harrison, J. R. 2002. Paul and the Imperial Gospel at Thessaloniki.  Journal for the Study of the New Testament  25 (1): 71-96. ... the creation of Bishops who would preside over a certain area, and made the travel of Christians from one area to another easier, as well as allowing the birth of Christian communities in areas where there had not been ones previously easier, because they had a mold and a model to follow. Furthermore, it indicates that this administrative copying of the Roman Empire also had a profound impact on the theology of the Christian Church, allowing for the deciding of theological issues through councils of Bishops, but also reducing the populism of the earliest church in favor of a more top-down, authoritarian religious practice. den Boeft, J., and D. H. Williams. 1996. Ambrose of Milan and the end of the Arian-Nicene conflicts.  Vigiliae Christianae  50 (3): 315. This text outlines the role of one of the most important early Bishops, Ambrose of Milan, in bringing to a close the Arian-Nicene conflict. Though the council of Nicene decided on an orthodoxy, declaring the Arian beliefs hete rodox or heretical, this did not stop the continuation of Arian practices. This was a pattern that emerged though many church councils, where the losing side would continue to act in the ways they had previously, especially if, as was the case with the Arian heresy, the heresy was geographically concentrated. The article argues that without strong defense of orthodoxy, as was provided by Ambrose of Milan, it is quite possible that Arian beliefs would have continued to flourish for many years after the Nicean council. It outlines the steps Ambrose took to defend orthodoxy as decided by the Council of Nicene. But it also complicates the historical memory of Ambrose of Milan somewhat, by demonstrating that he had substantial investment in defending the orthodoxy for reasons other than theological

Feasibility Study Of National Saudi Arabia Day Tourism Essay

Feasibility Study Of National Saudi Arabia Day Tourism Essay Every country celebrates its national day-be it the date of countrys independence from a former colonizer, the day when the country declared itself a new and sovereign state, thus marking its place in the international community of nations or simply the time when a once-divided country was reunified and made whole again. This event paper will focus on the celebration of a National Saudi Arabia Day, which is traditionally celebrated on the 23rd of September. This is the date when King Abdul Aziz reunited the country in 1932. Saudis National Day was declared a holiday only fairly recently, but its social, historical and cultural impact is felt every time it is celebrated. The researcher would like to recommend holding a number of activities held simultaneously on the culminating event of the celebration. This will be called Soar Saudi Arabia and will feature activities that relate to the countrys rich history, economy and social life. The main event will be held in the capital city, Riyadh, during the evening. The capital is the most perfect location for the main event because it is the most accessible and cosmopolitan place in the country. It offers all the top of the line amenities and services that potential tourists will look for, such as taxicab services, car rentals, and five-star hotel accommodations. But the celebration will not be confined to just the capital. The NDC will also launch small token events in other parts of the country to impart the feeling of a collective national celebration. Other smaller events will likewise be held during the day in Riyadh to build up the excitement for the primary celebration at night. There will be exhibits showing photographs and artefacts relating to the history of Saudi Arabia, books and movies depicting Arabian culture, and a specially commissioned documentary depicting the rise and reunification of KSA which will be shown for free every two hours in the main event tent. Kiosks and booths selling tourist items, trinkets, delicacies and other crafts shall surround the main staging area. During the culminating program, there will be a live cultural presentation from KSAs tribal and ethnic groups, a grand pyrotechnic show, and a short awarding ceremony for honouring Arabian citizens who have given substantial contribution to KSA society. This program shall be held at the main event tent. Taking advantage of the 2005 declaration of September 23rd as a national holiday, the researcher proposes to hold all the events on this particular date to take advantage of the number of people who do not have to go to work or school on that day, and can instead be convinced to participate in an important patriotic event. Soar Saudi Arabia is therefore a most opportune event for both the organizers and the people to make the most out of the national day celebration for the first time. It is an excellent opportunity for companies and other organizations to give back to the community as well as to directly expose their product or service to the market of consumers (Mack 1999). This year, the Kingdom of Saudi Arabia will celebrate its 78th National Day, surely a momentous event for any state. The Kingdom enjoys a strong and prosperous economy despite the global financial downturn that happened in the last quarter of 2008. As the KSA welcomes another year of sovereignty and prosperity, it is but fitting that the private sector, the state and the international community come together to celebrate a very significant time in the countrys history. According to Almaeena (2005), a nations act of honouring its national day is not merely paying lip service to the long-established tradition of celebrating this particular day. Rather, it is also important to look at September 23rd as the date when the people of KSA can individually and collectively look back upon the historical foundation of their nation and also look forward to future challenges and developments that will come upon them. The need to rekindle the Saudi Arabian societys passion for celebrating their national day can be addressed by putting up an event to mark this famous day. Soar Saudi Arabia is an event that is meant to accomplish many things, but for the most part it is designed to serve as a venue for bringing the Saudi Arabian citizens together in a day of pride and honour. It is also a day to remind the international community of the KSAs power and influence, its unique history and people, and its exalted position in the global economy and politics. The event is likewise expected to generate profits for both the government and the private sector by increasing the tourist traffic. September is one of the slow months of the tourist season, and launching a big national celebration on the national holiday will definitely attract a sizable crowd of tourists who have never before seen how the people of KSA celebrate this day. The driving ideal behind the event is to portray that the Kingdom of Saudi Arabia is more than just the petroleum products that it produces-it is a country peopled by intelligent, hardworking citizens who share a proud common heritage and who believe in the same positive social objectives. Because this is the first time that KSA will really go all out on a national day celebration, it is expected that Soar Saudi Arabia will attract not merely business but also notable dignitaries from other states who will wish to attend a distinctive event. Thus, the event at hand is not just for tourism and business purposes; it is also a way for KSA to promote the country and claim its place in the international community. Soar Saudi Arabia is therefore not just any typical national day celebration that begins with a welcome speech and ends with a brilliant display of fireworks. The researcher has designed this event so that it will cater to the interests of both old and young people, whether or not they are citizens of KSA. What is important is for the event to become a symbol of the countrys grand story and its readiness to face the challenges that the future may pose. It is hoped that through this event, the younger generations will be more convinced to pay greater attention to their exceptional history and heritage, even as globalization continues to facilitate a kind of uniformity across different countries. Mission, vision and objectives of the event At the heart of this event is an opportunity for the people of KSA to express their patriotic feelings on the national day celebration. More than anything else, Soar Saudi Arabia is a venue for the people to show their pride for their fatherland. It is the goal of this event to provide an excellent chance for the world to understand Saudi Arabian society in particular and the Muslim world in general. The widespread prejudice today against the Islamic community has not considerably hindered the economic activities of Saudi Arabia and of Arabic companies, but the social stigma makes an impact beyond the realm of corporate engagements. Soar Saudi Arabia is envisioned to be a means for the world to know more about Saudi Arabia, to appreciate the beauty of how their society came about. The event will be spearheaded by a 2010 National Day Council (NDC), members of which will come from the private sector, the government, the royal family, foreign investors, the academe, non profit organizations, international groups, and other relevant stakeholders. The NDC envisions the celebration to be a showcase of all the best that Saudi Arabia has to offer: its food, music, fashion, artwork, history, culture, sports, tradition and literature. It will be a venue that will allow the varying threads that make up the social life of KSA to come together and blend in a beautiful design to honour the day when the country was reunited as one state and one territory. The organizers intend for this celebration to be a reminder to everyone that KSA is not just a country where oil makes people rich; it is also a country with a colourful past and a lot of new lessons to learn. Yon Cho (n.d.) noted that festivals and special events (FSEs) have recently become a catalyst for community development, as well as becoming more popular among communities (Small et al. 2005). Soar Saudi Arabia is designed to become a driver for the growth of tourism and international interest in KSA, as well as a source of pride and joy for the people themselves. Liang et al. (2008) are entirely in agreement when they said that FSEs have the peculiar effect of crystallizing the sense of identity of the local community who holds such events, as well as piquing the interest of tourists who have little or no exposure at all to their particular culture and history. Tourism has become an important business in recent years because of the lowered costs and improved safety of methods of transportation. Globalization has also helped in the process because new technological tools such as the Internet and the email have allowed people to learn more about far-flung places that they had only read or heard about, therefore making them curious enough to actually visit these locations. With the array of transportation and accommodation options available to international visitors, the tourism industry has certainly grown and become a robust economic sector. The KSA is not exactly a hot tourist spot by todays standards, but it is hoped that through events like Soar Saudi Arabia new festivals and special gatherings will be created and held in order to boost not just the countrys tourism profits but also its cultural and historical heritage. The present event is but a small step towards opening the KSA society to the whole world and introducing a different side of the country to the international community. Proposed organizational structure As already mentioned, the 2010 National Day Council will be spearheading Soar Saudi Arabia and will serve as the main government agency to handle all affairs and transactions necessary for the event. The Council shall be composed of eleven notable leaders and personalities in their respective fields, with one chairperson and ten regular members. They will be appointed by the King through a careful nomination and selection process. Some of the proposed sectors from which the council members must come from include the banking industry, the academe, the petroleum manufacturers and so on and so forth. The Council will have its own paid organizational staff who will oversee all aspects of the celebration, from the coordination with partner agencies and companies to the documentation of all the events and programs for the duration of the month-long celebration. However, the entirely staff will not be permanent; only a core group of personnel shall be necessary to perform the Councils regular work. Additional employees will be hired on a project basis as needed prior to the September 23rd event itself. Work breakdown structure A work breakdown structure allows is a kind of family tree that gives an accurate graphical description of all the job components needed to complete a particular project or event. Breaking down the project at hand into smaller work units allows the coordinator to have a more manageable concept map of all the work that needs to be accomplished. By dividing the whole project into smaller bites, improvements can be applied at once and problem areas identified and addressed properly. Figure 2. Work breakdown structure for the Soar Saudi Arabia 2010 celebration The project will go through the requisite four stages of event management: planning, running, following up and evaluating. These four steps are necessary in order for the Council and its partner agencies to have a clear idea as to the changes that need to be integrated in the next National Day Celebration. This being the very first time that KSA will officially celebrate its reunification day, it is incumbent upon the Council to make this a good standard against which future special events and festivals will be measured and analyzed. Thus, ensuring the events success is important not only for the sake of a good show, so to speak, but also for the sake of future celebrations to be held in KSA. Human resource plan Basic risk management plan In any event or occasion, it is always important for the organizers to come up with contingency plans that are sufficient to answer for any problems that will occur prior to or during the event itself. The bigger and more complex an event is, the greater the chances of something going wrong along the way, even if every detail was carefully planned and executed prior to the event itself. This is why event organizers have to establish back up plans or what is more properly called a risk management plan that can be made operative in case of any breach or failure in the agreed scheme of activities. In an event as big as the national day celebration of KSA, there are a number of risk factors that have to be taken into serious consideration. Most important among them are the security and crowd control measures that will be employed, especially during the night of the culmination program in Riyadh. The main event tent will be the venue for the evening celebration but the surrounding areas shall be also be a staging ground for the pyrotechnic show. An estimated 10,000-20,000 people (locals and tourists alike) plus the NDC personnel are expected to stay in Riyadh as early as a week before the September 23 event. Therefore, proper security measures have to be outlined in order to protect the safety of all the people. Additional police officers would have to be taken in from the surrounding provinces so that the city police would be sufficient in number to respond to any emergency situations. Another priority risk that has to have back-up plans is the very real likelihood of transportation and accommodation problems among the guests. The citys carrying capacity is so much less than the number of people who are expected to pour into KSA for the duration of the event, so solutions have to be designed in order to make the travel to and from the hotels and the events area should be as seamless as possible. To allow traffic and transportation jams to occur is to leave a negative impression, especially with the first-time tourists who are only just beginning to form their ideas about KSA. Hotels and second-class living areas also have to be built or leased from private companies so that there will be sufficient rooms for every tourist, whatever their particular budget may be. Income and expenditure The following represents the proposed income and profit scheme between the NDC and the private companies who will be selected as partners for the event: Income Expenditure From corporate sponsorships Construction of event venue From voluntary donations Staff salary Government allocated budget Complimentary transportation and accommodation for selected VIPs Share from the profit of commercial booths in the events area Tokens to VIPs and sponsors Rentals from the booths and other business in main area Salary for additional police and peacekeeping force Beautification for Riyadh City Gratis for cultural performers, filmmakers and others Event monitoring and evaluation Even with the financial partnership with corporate organizations and other socio-civic groups, the 2010 National Day Council will remain as the main oversight body that has veto power over all decisions and strategies regarding the event. For example, a corporate sponsorship may be terminated in case of any breach committed by the partner company or individual. The hiring of additional personnel for the actual event day shall be supervised by the regular staff of the NDC in order to have a firm control of the necessary skills and qualifications needed but their wages shall be borne by the collective NDC funds. The event shall be separately and jointly evaluated by the different partner agencies and companies as well as by the NDC. This two tiered process is necessary in order to determine the success of the event as perceived by the different participants and stakeholders. An on-site feedback survey shall also be done on the day of the event itself by randomly selecting visitors to the booths and the evening program. Holding separate evaluations is also necessary to determine the actual benefits of the corporate partnership on a mutual level. On the part of NDC, it is a way to identify if there are ineffective partners or groups that have been selected for this first event, so that future festivals can have better sponsors. As for the corporate partnerships, the companies themselves will be able to know if their investment in the event has paid off. Each party to the partnership has a different objective upon joining, and holding discrete assessment methods tailored to their specific requirements will give a fuller and realistic view of the events success. At the end of the day, the evaluation outcomes shall be put together and analyzed as a comprehensive, interlocking series of activities.

Gossip Girl Book #1 :: essays research papers

In this first novel, life is beautiful for our teens from the Upper East Side of Manhattan. They're rich, they're beautiful, and they know it. Blair Waldorf is the ringleader of the crew, which includes her handsome but weak-hearted boyfriend, Nate. This femme fatale in training relishes her role and is confident that she and Nate will be together forever. Then the teen every girl loves to hate, Serena Van der Woodson, returns from her Connecticut boarding school, and the young women start fuming. Serena is beautiful and charming, and could unknowingly steal the hearts of brothers and boyfriends -- and she and Nate have a secret history. Of course, ridiculous rumors are abuzz that Serena was expelled for everything from sleeping with half the student body to sacrificing live chickens, but no one knows the real deal because it would be totally unhip to appear too interested in her. She doesn't have time to offer explanations anyway, since she's busy trying to fit in with her old cliq ue, who don't seem to want her around. It may be time for Serena make new friends, but with whom? Gossip Girl reports on Serena's struggle with the group and more -- their dates, their parties, their crushes, and their secrets -- and she tells it all with such knowledge that you, too, will wonder as you close this page-turner, "Who is she?" (Michele D. Thomas) In Gossip Girl, when the beautiful Serena van der Woodsen returns to private school after mysteriously getting kicked out of boarding school, the whole school is talking. All Blair Waldorf knows is that there's no freaking way Serena's going to just waltz back in with her Jimmy Choo mules and Kate Spade bag and steal everyone's heart again. But Serena's got other things on her mind, like college pressure and living up to everyone else's extreme expectations. Plus there's that Ryan Phillippe-looking guy who stands across the street and stares at her all the time. Set in a rich all-girls school full of bulimic, rich, and snotty girls, you'll see into the thoughts of Blair Waldrof, her boyfriend Nate, and her used-to-be best friend Serena van der Woodsen. Blair badly wants to have sex with her boyfriend Nate, and when the moment comes, Nate spills about having slept with her former best friend Serena. Blair turns everybody against Serena when she comes back from her vacation.

Ethics of Same Sex Marriage Essay

Society has many views on same sex relationships and marriages, people are either for it or against it. In this paper, we will first look at same sex marriage in America and how homosexuals and heterosexuals feel about the issue. We will look into the ethical issue that same sex marriage presents. We will look at how the classical theory of how deontology would resolve the issue of same sex marriage. Next, we will contrast deontology with the perspective of relativism. Finally, we will see which of these views on same sex marriage is closest to my own personal views. The ethical reason behind why people in society believe that same sex marriage is wrong is simply due to discrimination. Society does not have a valid reason why same sex marriage should not be allowed; it is just simply based on one’s own biased reasoning for not allowing it. Same sex marriage is something that people have been fighting for rights for many decades. Andrew Koppelman (2004), celebrated journalist and author, states that â€Å"Most Americans agree with the first sentence of the proposed amendment: â€Å"Marriage in the United States shall consist only of the union of a man and a woman. The main question this raises is whether this rule is important enough to enshrine in the Constitution† (p. 4). Many Americans can agree that the first sentence of the amendment is broad and that it invalidates domestic partnership laws that allow same sex couples the rights of marriage without the name (Koppelman, 2004). Marriage is not just a word but rather an institution, which the amendment makes impossible for same sex marriage to have the rights to that institution. In 1996, the defense of Marriage Act (DOMA) prevented the federal government from recognizing same sex marriages and allows individual states to have the power to define their own family laws. This allows each individual state to choose whether to ignore the first sentence of the amendment or agree with the first sentence of the amendment when deciding whether or not make same sex marriage legal in one’s own state. With this being said, a governor can choose to allow same sex marriage in the state they govern; however, when that governor’s time has lapsed and another person takes over, that person can decide to remove same sex marriage. All of same sex couples that were married in that state are now no longer considered married in the eyes of the law anymore. Also if a same sex couple gets married in their current state that they reside in where same sex marriage is considered legal; then the couple decide to move to another state that does not allow same sex marriage, they are then not considered married in the eyes of the law in the current state that they are now living in (Koppelman, 2004). In The Limits to Union: Same-Sex Marriage and the Politics of Civil Rights, Jonathan Goldberg-Hiller (2002) writes that gay rights activists have been fighting for same sex marriage rights since 1970. In 1990, one gay couple and two lesbian couples applied for a marriage licenses in Hawaii at the department of health, several people in the states made efforts to challenge the marriage laws and were denied. In 1991, the three couples hired a local civil rights attorney proceeded to sue the state circuit court for violations of their rights of privacy and equal protection. The judge ruled that the same sex couples did not enjoy the right to marry, which followed with the couples filing for an appeal in 1993 with the state supreme court. The state supreme court made the first national ruling that rejecting same sex marriage applications was unconstitutional gender discrimination, but didn’t show a state interest. The state at the time felt that not allowing same sex marriages did not uphold moral values and protect children and filed for a motion to reconsider; however, it was rejected in the Supreme Court (Goldberg-Hiller, 2002). Like Hawaii, many same sex couples have fought their state circuit court all the way up to their supreme court and have been fighting for many years to legalize marriage in their state and have been unsuccessful. In 2004, Connecticut, Iowa, New Hampshire, Vermont, Massachusetts, New York, the District of Columbia and two Native American tribal jurisdictions have legalized same sex marriages. As the years go on, more and more same sex couples will continue to fight for their right to marry who they choose and more states will eventually allow same sex couples their rights to marry whomever they choose (Koppelman, 2004). Those that are oppose same sex marriage focus their reasoning on religious beliefs. Same sex couples do not want to be treated as second class citizens, they do not focus on what religion states; they just want to be treated as equal as heterosexuals when it comes to their right. Same sex couples believe if one is to bar any class of people from marrying whomever they choose, it then deprives them of their social institution; that many feel defines the most meaningful part of life, to marry someone one loves. Same sex couples believe that their relationships are no different than that of a heterosexual marriage. Same sex couples can have maintain a home together, provide an environment that children can thrive in and care for each other the same as heterosexual married couples do (Goldberg-Hiller, 2002). In Attributions and the Regulation of Marriage: Considering the Parallels between Race and Homosexuality, Mark Joslyn and Donald Haider-Markel (2005) writes that for many people, these days, the issue of same sex marriage is an ethical controversy. Same sex relationships have been considered taboo and an ethical issue in many places throughout the United States. Many people oppose same sex marriage and the rights of homosexuals. The future for same sex marriage and civil unions appears to be very bright for legal recognition. Lesbians and gays had major setbacks in 2004 election, however, many feel that was just a speed bump. In Ethics and Social Responsibility, Kurt Mosser (2010) explains that ethics are the concern of what is morally right or wrong to an individual. Ethics is the study of what I ought to do or what should other people do. The philosophy known as ethics forces individuals to consider whether the things we do are right or wrong, good or bad, immoral or moral. Ethical issues have relationships even with religious traditions and legal political doctrines (p. 2). In Marriage, Autonomy, and the Feminine Protest, Debra Bergoffen (1999) explains that the ethical issues and the ethical problems same sex marriage presents is that society feels that if they make same sex marriage legal, the same sex couple would then destroy the meaning of marriage. To society, that meaning of marriage is procreation and the education of children. Procreation is not possible with the same sex, for it takes a man and a woman to make a child. Marriage is considered the ethical site of a couple and a decision people make to maintain a particular way of being. So, society feels that since same sex partners cannot procreate and have children that they should not be able to marry. Some men and women cannot conceive a child and procreate due to medical problems from either the man or woman. Many heterosexual partners, with the help of technology these days, use ways of fertility such as artificial insemination, egg donations, surrogate mothers and adoptions. So procreation is not always feasible with heterosexuals. So the statement of that marriage should be only among man and woman for the sake of procreation is actually unjust. A lesbian couple can then have a child with the help of sperm donation and a gay couple can have a child with the help of surrogacy or adoptions (Joslyn & Haider-Markel, 2005). If heterosexuals have the same issue as homosexuals, in regards to procreation, then one can say ethically it is fair to allow same sex partners to then marry To society, these days it is not uncommon to walk down the street and see a man and man, or woman and woman holding hands and it is considered normal to many Americans. However, to the older generations, they feel that a man and man, or woman and woman should not be together, even though it is a part of society these days; they have a hard time agreeing and understanding same sex relationships. The ethical values of someone from the sixties are going to be different from someone who was brought up in this day and age (Bergoffen, 1999). Ethics allows one to determine what is right and wrong, however, what we consider right or wrong is based on our upbringing and surrounding culture with other theories like deontology, we can see how these ways of life can be incorporated into society. The classical theories of deontology would resolve the problem of same sex marriage. Deontology looks at the reason and rule for why an act was done, instead of the consequences from the act. Deontology focuses on what we are obliged to do as moral human beings. Deontology realizes that all actions have consequences; however, those consequences whether or not actions are ethical should not be determined by the actions consequences. Deontologists feel that people have an obligation or duty to treat other human beings with respect, dignity and take their dignity into consideration when one has to deal with another person, as we expect them to do when someone has to deal with us. One cannot use another person nor can another person use them to get what one wants (Mosser, 2010). Deontological theory of how one should be treated allows same sex couples to be treated as just and fair as heterosexuals are treated. With deontology, people have the right to be who they are and is not fair to outcast others for any reason (Mosser, 2010). With this way of thinking, society should legalize same sex marriages and then all will be treated fairly and justly. When one says that a person cannot marry someone because they are marrying someone of the same sex, as oppose to opposite sex, is not treating someone with respect and dignity. Treating a person this way is instead out casting them as different and who are we to make that judgment in society? Deontology would fix this way of thinking in society, for people would treat same sex couples the same as heterosexual couples, thus allowing people to love and marry who they choose, not who society says they should marry. When one contrasts the theory of deontology with the perspective of relativism, one looks at two views that kind of work together. Where deontology focuses on what we are obliged to do as moral human beings, where relativism focuses on an individual’s moral claims that are either right in a culture or wrong for society. Relativism is where an individual’s values and beliefs are simply understood in one’s own culture, society or one’s own personal values. With relativism, one may find oneself debating with another person over what sport is considered the best sport. One person may believe that their viewpoint is more superior than the others view point of the issue. It is simply just that one person was raised with different views than the other. Deontology would then come in and would condemn some actions, if those actions violate the fundamental rule of treating others fairly and justly; thus allowing individuals to have their own beliefs or views (Mosser, 2010). To look at relativism and deontology together in regards to same sex marriages would help societies with dealing with same sex marriage. If society looked at the issue through the view of deontology, they would look at the situation in a moral way that every human being deserves to be treated fairly no matter the situation. Society with the perspective of relativism would have one’s own views on the matter of same sex relationships and marriage based on ones upbringing and culture and would accept what the culture says is ethical. So, a society that outlaws same-sex marriage would be acceptable to a relativist. However, with deontology in mind, society would treat same sex partners the same as heterosexuals. Even though each individual has one’s own views and beliefs on same sex marriage; with deontology one is not allowed to consider the consequences of same sex marriage, instead to simply treat others as human beings with the same respect and dignity that one would want done unto them (Mosser, 2010). My views on same sex marriage go along with deontology and relativism. I was raised in a family where we were taught certain ways of life but not to judge others for the way of life another may choose to live. With relativism, one would look at every situation based on how ones culture and ociety around them brought them up. For me, same sex marriage is something I feel should be allowed. I grew up having many gay and lesbian friends and to me it is normal for someone to date someone of the same sex. I do also feel that just because it is something that another person feels is right does not mean I have to agree with it to make it happen. When another person marries the same sex, it is them that are in that relationship not anyone else, so why does it offend or hurt others to see someone happy? Even if it is something a person is not comfortable with, who are they to judge? Would society be alright with someone telling them who they can or cannot marry? Some cultures marriage is pre-arranged; however, for many people in the United States heterosexuals are free to marry whomever they choose too. With deontology and relativism in mind, society can have their views on same sex marriage, but not let one’s own views cause them to treat others different than one would want to be treated. In my freshman year in high school, I moved from California to Virginia where I was introduced to a whole new way of life compared to ways of life I knew in California. With relativism, I was used to certain ways of being that to me made Virginia a strange place to live in. It was in high school that I encountered my first homosexual person. At first, the whole way of thinking to me was wrong, immoral and not how the bible said relationships should be. I now see that growing up, my mother thought in ways of deontology and would always explain to me, whenever I was confused, about ethical values and how whether we feel something is morally right or wrong it does not make others ways of life morally wrong. As the years past, I was one of the bridesmaid’s in a wedding of my two dear lesbian friends, held in Las Vegas. Even though their way of life was not the way I choose to live, it did not give me the right to judge them for who they loved and who they wanted to marry. At their wedding, I could see that the two were happy and in love and a year later, with the sperm donations of our friend, the two had a beautiful baby girl. With relativism and ethical upbringing, ones views on who they marry is their own views; with deontology, one accepts everyone for their own views and upbringing even if they do not understand it but one does not judge it. In conclusion, we have seen now that the ethical reason behind why people in society believe that same sex marriage is wrong is simply due to discrimination. We have, also, seen that society does base their belief of ame sex marriage on one’s own biased reasoning, not because it is harmful to society or anything that can be justified. It is simply a view of relativism, one’s own beliefs based on their society and upbringing. We have also seen that if society looked at same sex marriages with the views of deontology, society would be able to see things as they are and not discriminate and judge others for their beliefs and views. Society would treat everyone as they would want to be treated and same sex couples would be allowed to choose who they want to marry, just as heterosexual couples choose who they want to marry.

Influir Conjugation in Spanish, Translation, and Examples

Influir Conjugation in Spanish, Translation, and Examples The Spanish verb influir means to influence or to have influence on someone or something. Another verb with the same meaning is influenciar. This article includes the conjugations of influir in the present, past and future indicative, the present and past subjunctive, the imperative, and other verb forms. When conjugating influir, you must be careful with a spelling change that occurs whenever the vowel i would end up between two other vowels. When that happens, the i turns into y. For example, in the first person singular present (yo), the conjugation of influir would be yo influio. Since Spanish does not allow an i between two vowels, it changes into a y, so you end up with yo influyo (I influence). Influir Present Indicative In the present indicative tense, the spelling change i to y occurs in all of the conjugations except nosotros and vosotros. Yo influyo I influence Yo influyo en las decisiones de mi familia. Tà º influyes You influence Tà º influyes en la vida de tu hijo. Usted/à ©l/ella influye You/he/she influences Ella influye en las negociaciones de la compaà ±Ãƒ ­a. Nosotros influimos We influence Nosotros influimos en los resultados de las elecciones. Vosotros influà ­s You influence Vosotros influà ­s en el estado de nimo de vuestra amiga. Ustedes/ellos/ellas influyen You/they influence Ellos influyen en la dieta de los estudiantes. Influir Preterite Indicative In the preterite tense the spelling change i to y occurs only for the third person singular and plural conjugations. Yo influà ­ I influenced Yo influà ­ en las decisiones de mi familia. Tà º influiste You influenced Tà º influiste en la vida de tu hijo. Usted/à ©l/ella influyà ³ You/he/she influenced Ella influyà ³ en las negociaciones de la compaà ±Ãƒ ­a. Nosotros influimos We influenced Nosotros influimos en los resultados de las elecciones. Vosotros influisteis You influenced Vosotros influisteis en el estado de nimo de vuestra amiga. Ustedes/ellos/ellas influyeron You/they influenced Ellos influyeron en la dieta de los estudiantes. Influir Imperfect Indicative There are no spelling changes in the imperfect tense. To conjugate the imperfect simply use the ending for -er and -ir verbs (à ­a, à ­as, à ­a, à ­amos, à ­ais, à ­an). The imperfect can be translated as was influencing or used to influence. Yo influà ­a I used to influence Yo influà ­a en las decisiones de mi familia. Tà º influà ­as You used to influence Tà º influà ­as en la vida de tu hijo. Usted/à ©l/ella influà ­a You/he/she used to influence Ella influà ­a en las negociaciones de la compaà ±Ãƒ ­a. Nosotros influà ­amos We used to influence Nosotros influà ­amos en los resultados de las elecciones. Vosotros influà ­ais You used to influence Vosotros influà ­ais en el estado de nimo de vuestra amiga. Ustedes/ellos/ellas influà ­an You/they used to influence Ellos influà ­an en la dieta de los estudiantes. Influir Future Indicative There are no spelling changes in the future tense. Yo influirà © I will influence Yo influirà © en las decisiones de mi familia. Tà º influirs You will influence Tà º influirs en la vida de tu hijo. Usted/à ©l/ella influir You/he/she will influence Ella influiren las negociaciones de la compaà ±Ãƒ ­a. Nosotros influiremos We will influence Nosotros influiremosen los resultados de las elecciones. Vosotros influirà ©is You will influence Vosotros influirà ©is en el estado de nimo de vuestra amiga. Ustedes/ellos/ellas influirn You/they willinfluence Ellos influirn en la dieta de los estudiantes. Influir Periphrastic  Future Indicative   The periphrastic future is formed with three components: the present indicative conjugation of the verb ir (to go), the preposition a, and the infinitive influir. Yo voy a influir I am going to influence Yo voy a influir en las decisiones de mi familia. Tà º vasa influir You aregoing toinfluence Tà º vasa influiren la vida de tu hijo. Usted/à ©l/ella vaa influir You/he/she isgoing toinfluence Ella vaa influiren las negociaciones de la compaà ±Ãƒ ­a. Nosotros vamosa influir We aregoing toinfluence Nosotros vamosa influiren los resultados de las elecciones. Vosotros vaisa influir You aregoing toinfluence Vosotros vaisa influiren el estado de nimo de vuestra amiga. Ustedes/ellos/ellas vana influir You/they aregoing toinfluence Ellos vana influiren la dieta de los estudiantes. Influir Present Progressive/Gerund Form The present participle or gerund can be used as an adverb or to form progressive tenses. It is formed with the ending -ando (for -ar verbs) or -iendo (for -er and -ir verbs). When forming the gerund for influir, notice the spelling change i to y. Present Progressive of Influir est influyendo is influencing Ella est influyendo en las negociaciones de la compaà ±Ãƒ ­a. Influir Past Participle The past participle can be used as an adjective or to form compound tenses, like the present perfect. It is formed with the ending -ido for -er and -ir verbs and the ending -ado for -ar verbs. Present Perfect of Influir ha influido has influenced Ella ha influido en las negociaciones de la compaà ±Ãƒ ­a. Influir Conditional Indicative In the conditional tense are no spelling changes. It is formed with the infinitive influir and the conditional endings. Yo influirà ­a I would influence Yo influirà ­a en las decisiones de mi familia si me escucharan. Tà º influirà ­as You would influence Tà º influirà ­as en la vida de tu hijo si tuvieran una mejor relacià ³n. Usted/à ©l/ella influirà ­a You/he/she would influence Ella influirà ­aen las negociaciones de la compaà ±Ãƒ ­a si fuera la jefa. Nosotros influirà ­amos We would influence Nosotros influirà ­amos en los resultados de las elecciones, pero no somos suficientes. Vosotros influirà ­ais You would influence Vosotros influirà ­ais en el estado de nimo de vuestra amiga si no estuviera deprimida. Ustedes/ellos/ellas influirà ­an You/they wouldinfluence Ellos influirà ­an en la dieta de los estudiantes, pero no comen lo que les sirven. Influir Present Subjunctive In the present subjunctive, the spelling change i to y occurs in all of the conjugations. Que yo influya That I influence Patricia espera que yo influya en las decisiones de mi familia. Que tà º influyas That you influence El abuelo quiere que tà º influyas en la vida de tus hijos. Que usted/à ©l/ella influya That you/he/she influence El gerente espera que ella influya en las negociaciones de la compaà ±Ãƒ ­a. Que nosotros influyamos That we influence El presidente espera que nosotros influyamos en los resultados de las elecciones. Que vosotros influyis That you influence El consejero sugiere que vosotros influyis en el estado de nimo de vuestra amiga. Que ustedes/ellos/ellas influyan That you/they influence La nutricionista espera que ellos influyanen la dieta de los estudiantes. Influir Imperfect Subjunctive The imperfect subjunctive is conjugated with the third person plural conjugation (ellos, ellas, ustedes) in the preterite tense (influyeron), removing the on, and then adding the imperfect subjunctive endings. The tables below show the two options for conjugating the imperfect subjunctive. Option 1 Que yo influyera That I influenced Patricia esperaba que yo influyera en las decisiones de mi familia. Que tà º influyeras That you influenced El abuelo querà ­a que tà º influyeras en la vida de tus hijos. Que usted/à ©l/ella influyera That you/he/she influenced El gerente esperaba que ella influyera en las negociaciones de la compaà ±Ãƒ ­a. Que nosotros influyà ©ramos That we influenced El presidente esperaba que nosotros influyà ©ramosen los resultados de las elecciones. Que vosotros influyerais That you influenced El consejero sugerà ­a que vosotros influyerais en el estado de nimo de vuestra amiga. Que ustedes/ellos/ellas influyeran That you/they influenced La nutricionista esperaba que ellos influyeranen la dieta de los estudiantes. Option 2 Que yo influyese That I influenced Patricia esperaba que yo influyese en las decisiones de mi familia. Que tà º influyeses That you influenced El abuelo querà ­a que tà º influyeses en la vida de tus hijos. Que usted/à ©l/ella influyese That you/he/she influenced El gerente esperaba que ella influyese en las negociaciones de la compaà ±Ãƒ ­a. Que nosotros influyà ©semos That we influenced El presidente esperaba que nosotros influyà ©semosen los resultados de las elecciones. Que vosotros influyeseis That you influenced El consejero sugerà ­a que vosotros influyeseis en el estado de nimo de vuestra amiga. Que ustedes/ellos/ellas influyesen That you/they influenced La nutricionista esperaba que ellos influyesenen la dieta de los estudiantes. Influir Imperative Most of the imperative conjugations have the spelling change i to y. The tables below contain both the positive and negative commands. Positive Commands Tà º influye Influence!  ¡Influye en la vida de tus hijos! Usted influya Influence!  ¡Influya en las negociaciones de la compaà ±Ãƒ ­a! Nosotros influyamos Let's influence!  ¡Influyamos en los resultados de las elecciones! Vosotros influid Influence!  ¡Influid en el estado de nimo de vuestra amiga! Ustedes influyan Influence!  ¡Influyan en la dieta de los estudiantes! Negative Commands Tà º no influyas Don't influence!  ¡No influyas en la vida de tus hijos! Usted no influya Don't influence!  ¡No influya en las negociaciones de la compaà ±Ãƒ ­a! Nosotros no influyamos Let's not influence!  ¡No influyamos en los resultados de las elecciones! Vosotros no influyis Don't influence!  ¡No influyis en el estado de nimo de vuestra amiga! Ustedes no influyan Don't influence!  ¡No influyan en la dieta de los estudiantes!

Free Essays on Jing Mei And Conflicting Values

Every parent has goals that he or she wishes for their child to achieve. Often times, the parent will push the child hard enough that they will rebel, as Jing-Mei does in the short story â€Å"Two Kinds†. â€Å" The story, â€Å"Two Kinds† set in California and written by author Amy Tan, portrays the situation between a young girl, Jing-Mei, whose mother makes numerous attempts for her daughter to become a â€Å"prodigy† (211). Throughout the story, Jing-Mei’s mother pushes her to become something she is not, obviously not realizing the grief Jing-Mei endures. In Amy Tan’s â€Å"Two Kinds,† the author considers the themes of opposing values and mother-daughter relationships, by her use of the title, the characters that act out the events, and the story’s plot and various conflicts. The title â€Å"Two Kinds† fits the story suitably in that both Jing-Mei and her mother differ in their ways of thinking and who they are. At the commencement of the story, the author depicts Jing-Mei’s mother as being a typical parent, wanting the best for her daughter. Jing-Mei’s mother wants her daughter to do as she says, while Jing-Mei wants to be her own person. The story makes it clear that Jing-Mei does not appreciate her mother’s constant attempts to make her daughter the America dream child. Their different beliefs cause them to argue more, displaying the conflicts among mother-daughter relationships. In the middle of the story, Jing-Mei’s mother states that â€Å"there are only two kinds of daughters† (217) are another reason for the title. â€Å"Two Kinds† also conveys Jing-Mei’s discovery that the two pieces of piano music were once two pieces, but now are a complete piece. At the end of the story Jing-Mei sta tes, â€Å"And for the first time, or so it seemed, I noticed the piece on the right-hand side. It was called â€Å"Perfectly Contented.† And after I played them both a few times, I realized they were two halves of the s... Free Essays on Jing Mei And Conflicting Values Free Essays on Jing Mei And Conflicting Values Every parent has goals that he or she wishes for their child to achieve. Often times, the parent will push the child hard enough that they will rebel, as Jing-Mei does in the short story â€Å"Two Kinds†. â€Å" The story, â€Å"Two Kinds† set in California and written by author Amy Tan, portrays the situation between a young girl, Jing-Mei, whose mother makes numerous attempts for her daughter to become a â€Å"prodigy† (211). Throughout the story, Jing-Mei’s mother pushes her to become something she is not, obviously not realizing the grief Jing-Mei endures. In Amy Tan’s â€Å"Two Kinds,† the author considers the themes of opposing values and mother-daughter relationships, by her use of the title, the characters that act out the events, and the story’s plot and various conflicts. The title â€Å"Two Kinds† fits the story suitably in that both Jing-Mei and her mother differ in their ways of thinking and who they are. At the commencement of the story, the author depicts Jing-Mei’s mother as being a typical parent, wanting the best for her daughter. Jing-Mei’s mother wants her daughter to do as she says, while Jing-Mei wants to be her own person. The story makes it clear that Jing-Mei does not appreciate her mother’s constant attempts to make her daughter the America dream child. Their different beliefs cause them to argue more, displaying the conflicts among mother-daughter relationships. In the middle of the story, Jing-Mei’s mother states that â€Å"there are only two kinds of daughters† (217) are another reason for the title. â€Å"Two Kinds† also conveys Jing-Mei’s discovery that the two pieces of piano music were once two pieces, but now are a complete piece. At the end of the story Jing-Mei sta tes, â€Å"And for the first time, or so it seemed, I noticed the piece on the right-hand side. It was called â€Å"Perfectly Contented.† And after I played them both a few times, I realized they were two halves of the s...

Unilever Group - analysis Essay Example | Topics and Well Written Essays - 2750 words

Unilever Group - analysis - Essay Example Unilever Group - analysis Dove gives equal attention to the skin care needs of men and women alike. Unilever is a proponent of hygiene and well being and due to this it targets house wives in order to make them believe that their families are safe and healthy with Unilever products. It’s ice cream brands such Ben & Jerry’s and Wall’s are for all age groups (children, young and elderly). Knorr’s noodles are enjoyed children mostly. St. Ives is a beauty products line that has scrubs, lotions and proteins etc. and caters to women of 18 years plus. Lipton is consumed in the Asian region majorly and so people from the age of 20+ are catered here, as children are not very fond of tea. Unilever targets its customers through its principles of health, hygiene, personal care and nutrition. It focuses on hygiene and personal care specifically and for this the average housewife is targeted (Brand Source, 2009). One of the Unilever’s founding companies was Level Bros and in 1980’s William Hesketh came up with the idea for Sunlight Soap, which later proved to be his revolutionary product in Victorian England in terms of hygiene and cleanliness. The idea was to promote cleanliness, make women’s work easier, and promote a culture of health and personal attractiveness in order to convey the message that people who used Unilever products were living a better life. Around this time, the term Corporate Mission was not there but these ideas would have come under it had it been there. The fact only women are responsible for doing housework has become trite and obsolete. Unilever USA is a subsidiary of the multinational conglomerate, The Unilever Group (which has 10 companies operational as of now in the USA). Unilever USA is the largest company among the ten subsidiaries of the Unilever Group in USA and is primarily a consumer goods company distributing well known branded product s through grocery, drug, mass merchant and club channels. It has revenues worth $4 billion and if one of the top-notch fast moving consumer goods companies in the USA. However over the past ten years, profits for Unilever USA have not been very great. Due to an accounting change only, there was a profit last year (ConsultingCase, 2012). Unilever has a history that is three centuries old and remarkable events like economic boom, depression, world wars, changing consumer lifestyles and technological advancements have played an important role in it. This history is also marked by Unilever’s efforts to make life easier and enjoyable for its consumers by helping them save time (by reducing time spent on house work, nutritional concerns etc.). Besides that Unilever has also been able to balance its profits with care and social responsibility. During the 19th century, the founding companies of Unilever were the most charitable among others. They designed projects especially to impro ve their workers and their products were also designed in a manner such that they had social benefits. These products prioritized hygiene, personal care, and nutrition (was improved by adding vitamins to staple foods). Up till now, Unilever is a socially

IMC AND CUSTOMER SATISFACTION Essay Example | Topics and Well Written Essays - 1000 words

IMC AND CUSTOMER SATISFACTION - Essay Example In recent years, Integrated Marketing Communication, a newly emerging and young academic framework, has become a very strategic and magical bullet that is found to help a firm achieve sustainable competitive advantage. IMC is a careful coordination of varying promotional tools such as sales promotion, personal selling, advertising, event marketing, public relation with a view to facilitate effective brand communication along with ensuring of consistency in every message (Lamb, hair and McDaniel, 2008,p. 413). This paper discusses the advertising strategy of Milky Way and explains different promotional strategies, measuring of the effectiveness of advertising and marketing research approach. Milky Way’s advertising Strategy Milky Way bar, a chocolate bar distributed by Mars Incorporated Company headquartered in Mclean, USA, is one of the most admired and widely renowned chocolate brand name across the world. In 2012, the company launched an ad campaign labeled ‘Sorry, I w as eating a Milky Way’ to attract targeted market to a feeling that the bar is particularly irresistible. The advertising strategy used in this ad campaign seems more or less to be affective advertising strategy. Literatures including Clow and Baack (2004, p. 231) and Shimp (2008, p. 225) identified the very basic advertising strategies, that are cognitive strategy, affective strategy and brand strategy. Affective advertising strategy elicits emotions, feelings and perceptions so as to affect the reasoning process of targeted audience which in turn lead them to take a proper action (Clow and Baack, 2004, p. 234). Milky Way’s adverting campaign in the print media labeled ‘Sorry I was eating a Milky Way’ is shown in the figure below. This advertising integrated both resonance and emotional advertising techniques. This advertising provides both resonant and emotional messages to customers that a bride is quite unlikely to be present on time when she was enjoy ing the gooey caramel tastes of the Milky Way. Arens, Weigold and Arens (2008, p. 340) noted that resonance in advertising refers to echoing, reverberating and vibrating. Milky Way’s advertising is meant to catch the imagination of audience. Emotional advertising tries to reflect emotions that motivate customers’ recall of product and choice. Emotions such as reliability, happiness, pleasure, passion etc are connected to Milky Way’s advertising message. Milky Way’s advertising is meant to attract customers attraction and to influence them to recall the brand name and thus to build brand image. Measuring the effectiveness of Advertising There are basically four outcomes of an advertising effort, they are; 1) recognition and recall, 2) emotional reaction, 3) persuasion and 4) sales responses. Shimp (2008, p. 289) has clearly outlined certain techniques that can help measuring the effectiveness of an advertising. To measure the recognition and recall of cust omers, Shimp (2008, p. 289) suggests Starch Readership Service, a testing service of a company named GfK Custom Research North America to measure the reader awareness of customers through magazines, Buzzone Research Company to research consumers’ recognition through TV and Day-after recall testing to test customers’ recall after one-day of the advertisement. To measure the emotional reactions, Shimp (2008, p. 289) suggests brain imaging of customers with help of neuroscience, self-reporting of customers and physiological tests to measure any of several autonomous reactions of customers to advertising. To m