Marketing - The movie ' Valentines Day ' Term Paper

Marketing - The movie ' Valentines Day ' - Term Paper Example It is the sheer ingenuity of these marketing and promotional campaigns that sell the movies regardless of how critics evaluate them. This is best accentuated by the example of the release and eventual success of the movie ‘Valentine’s Day’ which immediately stormed up to the top of the charts and made millions of dollars despite the fact that the movie failed to offer a plot that was anything beyond appalling and was popularly disparaged by critics. Not only the gist is vague, the movie has also been criticized for being loaded with offensive, controversial and questionable content (Goodwyn). However, it managed to achieve the number one rating when it opened and caused quite a stir in the box office. The movie was marketed with the obvious yet the most selling strategy of being tied with a major and popular holiday. To title the film after Valentine’s Day is a very calculated effort to capitalize on the emotions that are elicited around this holiday and at the same time to target an audience for whom the movie becomes a prime attraction on this very particular day just because of its name as it is a perfect present as well as a ‘going-out’ event. Lucy Fisher captures this is a very sleek manner when she comments that "People are prodded to buy something for the occasion, and in this case, its a movie ticket.. it doesnt matter about the quality† (Hare, 2010). Not only that, it a clever ploy to target women who are lured into the trap of saccharine love stories, cute stuff toys, red roses and the fever of the holiday. It is in this way that the movie self-advertises itself by its name enough to drive hundreds and hundreds of love-struck couples of all age s, young group of friends or even those lonely ones who need an exciting event towards the path that leads to the theaters. Even if the movie is perceived to be of poor